BRAND DEVELOPMENT : A CASE STUDY OF APPLE BY: AYUSH JINDAL & DR. ABHILASHA RAJ

BRAND DEVELOPMENT : A CASE STUDY OF APPLE

AUTHORED BY: AYUSH JINDAL,

 BCOM LLB(H)

CO- AUTHOR: DR. ABHILASHA RAJ,

 ASSISTANT PROFESSOR

ABSTRACT

Ever wondered why consumer expectations skyrocket when Apple launches new products? Apple users expect great innovation and breakthrough technology from their phones and PCs. This is reinforced by Apple's emotional branding strategy that helps build deep and meaningful customer relationships.

Apple tops Forbes' annual survey of the world's most valuable brands for the eighth straight year.

This is very impressive, but not hard to believe. Apple users surround us everywhere. Even if the iPhone with the largest storage capacity is more expensive than certain laptops... yes it is. Your next smartphone could be more expensive than your computer. Nevertheless, Apple customers are happy to cash out.

But how did Apple acquire such an authoritative presence in the minds of modern consumers? In this blog, we'll take a look at why Apple's branding strategy is working. I hope you can apply some of the lessons learned to your own brand.

Introduction

Over the past 30 years, Apple has evolved from designing computers to developing consumer electronics. The company was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in his 1970s. Steve Jobs is Apple's current CEO and runs the company very efficiently. Apple has adopted a differentiated business strategy. This means that all employees and departments work together to develop our products. Our products tend to be more productive because people work together. Customer relationship management is Apple's most important business initiative. When you work for or buy from Apple, you are guaranteed world-class customer service and support.

Apple uses a variety of Internet business models. Business-to-business e-commerce is used to sell computers and support other businesses' everyday skills. Business-to-consumer e- commerce is the sale of iPods, computers, and other products to a wide variety of people rather than businesses. Business-to-government e-commerce is the process of selling his Apple products to government-run organizations. As you can see, Apple works with different customer groups. Purchasing from Apple offers a variety of payment options. One of the payment options is electronic submission and payment of invoices. This system helps to send invoices over the internet and offer easy payment methods. This method is the most convenient for customers as they can buy and pay for goods without leaving their home.

Apple believes that using a database warehouse is critical to running your business. They feel that way because it's a huge collection of business information gleaned from many different databases. We also use data marts to help us focus on specific tasks across our business rather than on the big picture. In analytical processing, Apple's most frequently used databases and operational databases consist of many different files. These files include customer files, order files, sales files, supplier files, and so on. These files make the entire business process more convenient and efficient for Apple.

Apples product line has grown rapidly in recent years. We sell products in the following categories: Input Devices, Output Devices, Storage Devices, Computers, and Connectivity Devices. For more information on our products, please see the Hardware and Software section titles or visit our website at http://www.apple.com/.

Apple is known to use a network called the AirPort Extreme card. Airport Extreme cards receive WiFi signals, not broadcast networks. Apple is concerned with Bonjor connections. This is an automatic connection where computers and devices automatically broadcast their own services and listen for services offered by others. AirPort Utility for Mac and Windows guides you through the process of connecting to the Internet and has your network up and running in minutes.

Apple applies four principles of network security by providing a valid source of confidentiality through contract terms. Apple has terms and agreements that indicate completeness and availability. Whether you research online or call us, every answer to every question is answered honestly. Those security and access controls explain how Mac OS X Server is built on an advanced architecture to give you the functionality you need, along with the security you need.

Based on the above, the production of Apple Inc. can be concluded as follows. A product in a better time. It can be more expensive and cost value. But compared to the quality of the product, the apple brands produced in the same way are very interesting.

Literature Review

Good Apple

From one point of view, Apple's world is much rosier and its future is not bright. Apple rose from the rubble of his crumbling company in 1997 to the pinnacle of success in just 15 years. With a market capitalization of over $500 billion, Apple is one of the world's most valuable and profitable companies.

's remarkable success is due to the company's ability to create truly innovative products that are highly appealing to consumers. Apple is ignoring the consumer electronics industry's emphasis on low-cost, "like-for-like" products and ever-shorter product lifespans. Instead, Apple has opted for constant and discreet product innovation, resulting in enthusiastic customer loyalty and high profitability.

Bad Apple

So why does Apple treat customers and employees by two different standards? When it comes to customers, Apple is a bold innovator, pushing the industry in new directions and forcing others to follow suit. increase. But it hides behind the constraints of common industry practices when it comes to managing his chain of supply and treating the workers in the Chinese factories that make the products. Even more disturbing is the fact that these practices violate not only local and national laws, but Apple's voluntary and voluntary code of conduct. It is important to note that this voluntary code of conduct does not break new ground. This is just a modest attempt to ensure workers are treated fairly and provided a safe working environment.

However, despite years of monitoring the factories, Apple's own audits showed persistent non-compliance, and despite those factories repeatedly breaking promises to improve, the non-compliance was it is continuing.

Apple's Strategic Profile – Value Culture and Cost Culture

In my view, Apple's strengths and weaknesses stem from the same business philosophy. That is, exploiting market power for the sole benefit of the company and its investors. This model looks at what can be achieved competitively by raising the price of products sold and lowering the cost of making products, rather than “what is fair”.

Value Culture: When it comes to customers, Apple applies the concept of value. H. A pricing strategy that focuses on actual and perceived value to customers. Customers are willing to pay a price that reflects the customer's perceived value of the product. Therefore, Apple is under no obligation to lower prices as long as customers are satisfied.

Methodology

Apple Brand Development – How Apple Became the World's Most Valuable Company

Apple's brand positioning is based on his three key ingredients: innovation, design and customer experience. These three factors allow Apple to stay ahead of its competitors while maintaining a strong identity.

Have a culture of innovation.

Apple's culture of innovation is felt throughout the company. From our products to the people who work there, Apple employees are encouraged to think outside the box and come up with new ideas. This allows Apple to stay at the forefront of technology and retain customers.

Incredible Brands

With roots closely tied to Steve Jobs and his paradigms, Apple is a pioneer in marketing and communications on many levels.

In 1984, Apple announced the Macintosh at the Super Bowl directed by Ridley Scott. This Super Bowl decommoditized the computing category by breaking the current norm.

Apple has a brand strategy that focuses on emotions. Apple's brand personality is about lifestyle. performance; regained freedom; innovation; dedication; hopes, dreams and aspirations. Empower people with technology. Apple's brand personality is also about simplicity and removing complexity from people's lives. Human-centered product design. To be a truly humanistic company with warm connections with customers.

https://www.amati-associates.com/digital-products/brand-positioning/apple/

Data Analysis

Apple is one of the world's leading brands. Marketers like Marc Gobe argue that Apple's brand is key to the company's success. It has nothing to do with products such as the iMac or iPod. Ask any marketer or advertising expert why he has such loyal Mac users and they all come up with the same reason. It's an Apple brand.

It is no coincidence that in the late 1980s and early 1990s it was his Pepsi marketing executive John Sculley who turned Apple into the world's largest computer company with annual sales of $11 billion. . Scully promoted Apple like crazy, increasing the advertising budget from his $15 million to his $100 million.

“People talk about technology, but Apple was a marketing company,” Sculley told The Guardian in 1997. "It's been a marketing company for him for 10 years."

His current CEO Steve Jobs said he spent $100 million marketing the blockbuster iMac. Apple continues to spend heavily on high-profile ads like the "Switch" campaign, and it shows.

Second, and perhaps one of the most important, is that they are focused on satisfying their customers rather than focusing on profit. Of course, most people go to the Apple Store to buy products, but there's so much more to do at the Apple Store. There's a Genius Bar where you can get technical support for your products, a forum (in the middle of the big-screen store) for community events and expert sessions on how to get the most out of your products, and a boardroom to help. Developers learn how to get the most out of their products, Today at Apple offers free sessions, The Plaza (select locations only) offers off-store spaces with free Wi-Fi, and the occasional Hold an event.

Source: https://simplified.com/blog/branding/apple-branding-strategy/

RESULT

Design is the starting point for Apple's entire product development process. This is considered a founding principle of Apple, Inc. It all started with Steve Jobs' vision of starting a company that manufactured computers. Work for the best design. As far as he was concerned, he wasn't willing to compromise on any design. It had to be excellent. In the early 1980s, Steve Jobs wanted to enhance Apple through design. "I'm personally only interested in design, but I think it could be a way to differentiate Apple's products from his PCs today..." says Steve Jobs. The Apple Macintosh and his first iPod were named among the top 12 designs of the last century by the world's top designers at the 2015 World Industrial Design Day celebrations. His EPS growth for the company was 20%, the lowest in the past 10 quarters. Revenue growth was 23%, which is also significantly slower than the last few quarters. To make matters worse, Apple's guidance suggests a slowdown in growth in September.

When will Apple's phenomenal growth return? Maybe never. Last holiday quarter, Apple shattered expectations with $

6 billion in revenue. To continue last quarter's (relatively weak) growth, Apple would have to pull in $57 billion in sales this holiday. That's billions more than analysts estimate.

Apple could reach this crazy number. A new iPhone and rumored iPad Mini could put Apple out there. But what about next quarter? What about the next quarter? apple tv? Another miracle product?

I learned not to doubt Apple with its incredible revenue growth. But the law of large numbers seems to be catching up with the company. The growth rate will slow down from the astronomical rates we have seen so far.

Given that Apple stock was undervalued after recording tremendous growth, it will be interesting to see how investors react when Apple's growth returns to reality.

Conclusion

The main conclusion we can draw is that what we found most interesting about Apple is that they are very innovative and early adapters. Apple is usually the first company to release a new product line before anyone else. This is very dangerous, but it seems to work in Apple's favour. This shows that taking risks can sometimes make the difference between success and failure, and Apple has a lot of potential and a lot to improve. Apple is now showing the negative side of multinational corporations contributing to the international debt crisis through the exploitation of workers. In a way, Apple is fueling the LDC debt crisis by accessing his LDC labor and goods on the most favorable terms possible. The global economy will certainly benefit if we are willing to play our role as profitable multinational corporations. In addition, people and the environment in the least developed countries will also benefit. This requires change for everyone involved: the companies themselves, consumers, shareholders and workers. It is important that multinationals move forward towards beneficial action. This is because it may shape the perspectives of those moving towards further globalization influenced by neoliberalism.

Unsurprisingly top for most people, his performer Apple topped the list of branding giants for the 10th year in a row, with a brand value that put him at a staggering $241.2 billion.

Recorded.

The top ten, as reported by Forbes, is as follows:

At first glance, there are no unexpected names. But this list is another story. Big Tech is dominating the industry and the trend shows no signs of slowing down.

https://www.bynder.com/

RECOMMENDATIONS

Based on these conclusions, we recommend that Apple Inc. grow relentlessly. As a result, it turns out that there are competitors like Samsung that have no impact on Apple Inc.'s sales. Produce. From this, we conclude that the quality of the product is good, not the social value. At the moment, I think Apple products are affordable compared to their quality and social value, but I think the high price is worth it, but in the future, I can't tell anyone. Samsung can compete if it focuses on specific phone lines rather than diversifying. Apple releases new iPhones every year, which will make consumers even more happy. A brand is a promise to customers. Assurance that they will provide quality products or services every time they engage with your business. Therefore, maintaining marketing consistency is critical to your brand identity.

The goal is not to be like Apple. Instead, let's take another look at what Apple does well. Then think of new ways to help brands achieve the same goals. The best way to do this is to create a branded kit. This keeps all your content and marketing materials consistent.

BIBLOGRAPHY

-http://betterbests.weebly.com/

-https://www.bynder.com/

-IPHONSITE, EDWARD., “The Best or Bad Things of Iphone.” Iphone Communication stlye (Oct.2012): 20 Jan. 2013 <http://www.techradar.com/reviews/phones/mobile- phones/iphone-5-1096004/review>.

 JASON CHEN,ADAM PASH., How to Do Everything with Your iPhone, Amazon Journal, 2011

-https://www.wired.com/2002/12/apple-its-all-about-the-brand/

-https://www.amati-associates.com/digital-products/brand-positioning/apple/

-https://simplified.com/blog/branding/apple-branding-strategy/